Category-neutral betrayal on a relatable food example (food = top search volume). "Baseline says" = agent personality (steal Olive). Proof strip pre-justifies the premium paywall.
The score changes per user (Yuka can't; Fig does personalization but no quality score). This is the Fig-emotional-payoff + Yuka-quality combo neither owns.
Every free rival is single-surface (Yuka food, OnSkin beauty). "3 apps in one" = why you pay. Supplements lives HERE as a bonus (the unclaimed category), not as the slide-1 identity.
Olive lists recalls in text but nobody shows it visually; nobody claims EU-banned. Own the visual + the EU angle. This is the OS/agent tease.
Steal Olive's AVOID→GREAT red-to-green contrast. Turns "avoid bad" into "here's the good one." The action that makes the app useful, not just alarming.
Hannah's line lands after value is proven (right spot for cold traffic). Cory out-guns all rivals' proof. The transparency line pre-empts the "you're not independent" attack the whole category will aim at us.