Now shows the SCAN ACTION (viewfinder + product) with the score popping out (Olive), plus a richer result with a shocking specific — "Titanium dioxide · Banned in EU" (Oasis depth + threads the EU angle). Dead space gone. Matthi: real device frame, real product photo, real recognizable brand (legal to approve).
Speed + effort + safe (outcome). Family de-duped — it was repeated here AND slide 5; now slide 5 owns it. Coverage line kills the "will it have MY products?" objection.
The 2nd axis: every rival scores only "is it safe?" — Baseline also scores "is there enough to work?" Turns the pitch from defensive (avoid bad) to offensive (stop wasting money on fairy dust). The single biggest differentiator in the deck.
Added "+2,500 more" — Fig's depth flex. The score changes per user. Fig does personalization, Yuka does quality; nobody does both.
The deck's ONE positive/empowering beat — breaks the fear streak early. AVOID→GREAT red-to-green relief. "No restrictions, just better options" = Fig's freedom framing we were missing.
The category's strongest emotion (Olive/Fig/Bobby target families). Uses your real household-profiles feature.
Credibility play: real scientists + PubMed studies on every rating — beats Bobby's influencer opinion and Olive's vague "lab-tested." Independence = "money never changes the number" (true, without volunteering the business model). No more "we earn" line.
Olive lists recalls in text; nobody shows it. Nobody claims EU-banned. The agent/OS tease.
Multi-quote wall (social-proof depth — v3 had just one) PLUS risk reversal in one slide. De-risks premium-only + adds the emotional 5-star voice that drives Fig's ratings.
Hannah's line after value is proven. Cory out-guns rivals' proof. Clean close — independence now lives on slide 7 (scientists + PubMed), so no money talk here.